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Social Media Marketing

Viral Success

Within ​3 months of starting my new job at Vego Social I was able to deliver their client their most viral video to date

After taking on "First Rounds On Me" as a freelance client, I took their account from 150 followers to 2000 in 2 months and delivered them a video with over 1 million views

Summary

After working in traditional entertainment marketing for a few years doing music videos, commercials, and video game trailers I had the opportunity to transition into Social Media Marketing at "Vego Social." After finding a lot of success and enjoyment in this new career I have begun taking on additional freelance work with various client. Below you can see the highlights of everything I have done.

Top (SMM)

Work Experience

Vego Social

Social Media Producer

Work Experience

Vego Social

Position:

Social Media Producer

Responsibilities:

Responsibilities:
 

  • Producer:

    • ​​Plan an execute shoots for both commercial and viral purposes

    • ​Organize teams

    • Direct talent both on set and virtually

    • Shot content optimized for a short form audience

    • Write ad scripts for videos that yield high click-through rates

    • Creatively design content in multiple categories including UGC, street interviews, skits, and commercial.

​

  • Editor:

    • ​​​Edite content quickly and efficiently

    • ​Edite content in a style consistent with short form media trends

    • Optimize videos for viral impact

    • Edit ad content that yields high click-through rates

    • Work with an editing team to create and match a repeatable style that allowed multiple editors to seamlessly cut content for a single brand.

Major Achievements:

  • Produced, shot, and edited a video that achieved 16.3 Million views to date

  • In the span of 4 months created 4 videos that achieved over 1 million views

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Vego Social

First Rounds On Me (Dating App)

Position:

Social Media Producer

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Overview

I took over their account in November with only 150 followers and have since grown it to over 2000 while only working in a limited part time capacity 

In this time I have conceptualized, produced, shot, and edited viral content for the brand including

  • 1 video with over 1 million views on TikTok

  • 1 video with over 500K views on TikTok

  • 2 additional videos with over 200K views on TikTok


In addition to the view this content has produced, downloads of their app have increased with each subsequent viral achievement proving tangible value to my work outside of just social media visibility.

First Rounds On Me

Relentless Beats
(Live Music Promotion Company)

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Position:

Social Media Producer

Overview

Relentless Beats (Live Music Promotion Company)
Relentless Beats runs the largest EDM music festivals in Arizona and hired me to run their TikTok account during their 2022 GoldRush festival in Arizona.

Over the corse of 1 weekend:

  • I increased their following by nearly 500

  • Amassed over 100,000 views across all videos produced during the weekend

  • Worked with and shot multiple high profile artists including Noizu, Wuki, and Rezz

  • Worked with influencers Stellar, Brad Eazy, Sam Hutchinson, and Pretty Boi Jose to create content in promotion with the event.

Relentless Beats

Bonnie X Clyde
(EDM duo)

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Position:

Social Media Producer

Overview

I worked with them to create content across all of their social media platforms that helped to promote their newest album as well as increased their connection with their fan base.

Bonnie X Clyde
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